Because we only have one home planet and we are all responsible for it.
Our journey started with the ‘Recycle your old vape’ program, where we did proper battery disposal and unit recycling on old vapes.
We started changing our packaging to recycled paper. Currently most of our products have recycled packaging, and by the end of this year ALL of them will have it.
When we did the finishing touches of our newest model, the Legacy, we chose the most eco-conscious vegan leather and also covered the front and back of the unit with hemp textile, which we think is a statement for all the legality issues that were in place for centuries around hemp. ;)
We started shipping most of our orders under 16 oz, in plant-based bubble wrap envelopes (yes, full fledged food for microorganisms when thrown away), and we are damn proud about that! :)