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Because we only have one home planet and we are all responsible for it.
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Our journey started with the ‘Recycle your old vape’ program, where we did proper battery disposal and unit recycling on old vapes.
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We started changing our packaging to recycled paper. Currently most of our products have recycled packaging, and by the end of this year ALL of them will have it.
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When we did the finishing touches of our newest model, the Legacy, we chose the most eco-conscious vegan leather and also covered the front and back of the unit with hemp textile, which we think is a statement for all the legality issues that were in place for centuries around hemp. ;)
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We started shipping most of our orders under 16 oz, in plant-based bubble wrap envelopes (yes, full fledged food for microorganisms when thrown away), and we are damn proud about that! :)